Welcome to Higher Education

ORGB presents a proven and innovative approach to learning the principles of organisational behaviour, with the added advantage of being written with the Asia Pacific audience in mind. This text boast...

ORGB presents a proven and innovative approach to learning the principles of organisational behaviour, with the added advantage of being written with the Asia Pacific audience in mind. This text boasts concise yet complete coverage and is supported by a suite of online learning aids, including CourseMate and Search me! management, that equip students with the tools required to successfully undertake a course in organisational behaviour.

This local adaptation of Pride and Ferrell’s respected marketing text offers the most contemporary and straightforward approach to marketing concepts in our region.

o Pride is accompanied by a sui...

This local adaptation of Pride and Ferrell’s respected marketing text offers the most contemporary and straightforward approach to marketing concepts in our region.

o Pride is accompanied by a suite of unparalleled teaching and learning solutions including CNOW + Search Me! marketing.
o Coverage of the expanded marketing mix - People, Physical Evidence, Process.
o Each chapter ends with a regional or global case study – 8 of which have been written by local academics.